Wednesday, October 14, 2009

Seo writing and Importance of anchor text in obtaining link juice

While obtaining blog reviews, it is essential that you specify the keywords that need to be linked to the URL of your choice in other words get a crisp piece of SEO content to promote your products and services. In case you are focusing on the key phrase gift baskets for sports, using the exact phrase to link the web page will place your website on top positions in search engines when there is a search for the term.

There are many advantages in using the specific keyword as anchor text. For this discussion, I would like to take up the ShopWiki a revolutionary website for online shopping site for various products including sports gear. In fact it is similar to the popular search engine Google when it comes to finding the presenting online stores in the internet. To increase the SERP of a page that deals with sports for kids, the anchor text should also contain exactly the same key phrase to provide full link juice.

While the above mentioned keywords and phrases are generic and have relatively low searches, they have good KEI. It means, for searches done using the above keywords and phrases, your website will rank high in search engines even with limited backlinks. The key phrase ‘inline speed skates’ on the contrary has some competition but the number of searches is also relatively high and optimizing for this keyword is the wise thing to do. It will give you higher search engine rank as well as drive potential customers to your website. When it comes to optimizing your web pages for highly competitive keywords like the golf or tennis, care should be taken that the keyword is present in the title of the website, and that it comes as a part of the URL as well as has a good number of backlinks with exactly the same keywords.
When there is a heavy competition for the keyword, it takes a lot of time, money, and energy to make it obtain desired position in search engines. But well researched keywords with good KEI can naturally rank for searches with a limited promotion campaign. Doing so greatly reduces cost and energy and brings in targeted traffic to your website. This is the secret that SEO writers adopt to be successful.

Monday, October 12, 2009

The Role of Blog Reviews in SEO and Website Promotion

When it comes to promoting your website through articles, you have a number of ways to do so. Article submission being the most exploited one certainly pays off for your efforts. However, in this article, I would like to brief on blog reviews as one of the most effective SEO strategies that can give the never before impetus to your website. ‘Content is the King’ is a common slogan among search engine optimization professionals. It is true that optimizing textual content is the only way for websites to be found among the millions.

Blog reviews are a kind of article marketing. Blog reviews usually review a product or a website in positive light. You can find a slight marketing tone in the blog post of paid blog reviews. The truth is blog reviews are worth the money you pay because it not only escalates the image of your products and services to its visitors but also provides you with valuable and permanent backlinks, which other wise is impossible to get. There are websites that sell textual links but doing this will be viewed seriously by Google!

Whereas blog reviews provide the full link juice using keyword as anchor text in a very natural way making it the most efficient way of article marketing and web promotion. What are you waiting for? Get your products and services reviewed by SEO writers and reap the harvest doubly.