Do not feel bad as it is apparent that globally the web has had a drop in PageRank. Now PageRank isn’t as important as it used to be, incredible? This article is intended to be an eye opener for many who experienced a drop in PageRank.
There has been a general drop in the PR status of websites globally, and this essentially doesn’t mean that the quality of the website or the search engine ranking or the traffic it drives have come down. In fact, there has been a great change in the way search engines rank a site. The importance of PR in search engine algorithms have been greatly reduced, while other metrics of the website are aggregated and given equal importance to get the required search engine ranking.
A decade ago PR was the most important metric to many webmasters. They used to wait for the monthly Google PR updates any small increase in the little green bar could enthuse the whole team, while a drop in PR seemed to doom their world. Now Google has changed the trends by reducing the importance of PR in the ranking algorithm.
This fact becomes obvious as the monthly updates were changed to irregular quarterly updates of PR by the Google. Now the webmasters have started to rely on other metrics for search engine ranking and traffic that promote sales, which is the bottom line. Placing undue importance on PR even after the most desired change prevails among most website owners.
Google still takes into account the value of relevant links in its algorithm. However, the Google PageRank value (between 0–10) displayed in the Google toolbar is not the one used by Google internally for ranking purposes. It means that a page where the toolbar shows ‘0’ as PageRank might really have internally a much higher PageRank, such as 3 or 4.
There has been a general drop in the PR status of websites globally, and this essentially doesn’t mean that the quality of the website or the search engine ranking or the traffic it drives have come down. In fact, there has been a great change in the way search engines rank a site. The importance of PR in search engine algorithms have been greatly reduced, while other metrics of the website are aggregated and given equal importance to get the required search engine ranking.
A decade ago PR was the most important metric to many webmasters. They used to wait for the monthly Google PR updates any small increase in the little green bar could enthuse the whole team, while a drop in PR seemed to doom their world. Now Google has changed the trends by reducing the importance of PR in the ranking algorithm.
This fact becomes obvious as the monthly updates were changed to irregular quarterly updates of PR by the Google. Now the webmasters have started to rely on other metrics for search engine ranking and traffic that promote sales, which is the bottom line. Placing undue importance on PR even after the most desired change prevails among most website owners.
Google still takes into account the value of relevant links in its algorithm. However, the Google PageRank value (between 0–10) displayed in the Google toolbar is not the one used by Google internally for ranking purposes. It means that a page where the toolbar shows ‘0’ as PageRank might really have internally a much higher PageRank, such as 3 or 4.
