Email marketing the best marketing tool for small businesses

While advertisements are the easiest means to promote your business, you should be wise in selecting the effective marketing tools lest you will burn your fingers especially during a recession period like this.

Email marketing is a fast growing effective and cheap method of advertising small businesses. All you have to do is collect the email ids of people interested in your products or services and send them a wisely drafted newsletter highlighting your specialties and offers.

The three important points to note while drafting your newsletter are the subject line, heading and the salutation.

Subject line is the most important of all the three. First thing you have to note is that your mail should not end up in the spam folder. Do keep it simple yet attractive. Never add the words ‘free or offers’ in the subject line. Save, Earn, and Gain are the words that attract the immediate attention of the readers during the meltdown period.

As far as the heading of your letter is concerned make it short while stating your offers and discounts in an attractive manner. The catchy lines of your newsletter heading should create the interest to read the letter word by word.

While you should keep the letter short state all your business details in crispy language with out boring the reader. Else your subsequent letters are sure to land in the trash with being opened at all.

Finally, salutation, the closing lines of your newsletter should end with grace. Do remember to add your signature to the email and make it personal. Adding your address telephone number or cell number to the newsletter will create a trust that is good for the growth of you business.

It is worth to spend a few dollars to hire a professional content writer who is well experienced in writing for the web. For more details like automated email responder newsletter templates and writing services contact me.

Content Writing & Content Writers

Had you been reading my articles about content writing here you certainly by now should have some knowledge on writing for the web. I just wanted to share with you the wonderful web content on writing. Check it your self here Content Writing & Content Writers Any one is willing to pursue content writing as a career should visit the site. It is one of the simplest guides that can guide even professional website content writers.

How to develop writing skills—writing for the web

Many authors have written a number of books on how to develop writing skills. Although writing comes under the acquired skills, there are evidences of genetic influence in some writers. But it will too deep to discuss on such topics now. Our ultimate aim is to develop writing skills for the web. Web content writing or writing for the web, is, in fact, much easier than writing other generic forms.

There are many genres in writing for the web. Some of the most popular forms of writing include general articles that are keyword-optimized, informative articles that focus on a niche especially used in informative websites, marketing articles written for promotional pages of product websites, newsletter writing, writing for press releases, e-book writing content writing for websites, and many more.

If you like to start your career on writing, start with general articles that are very easy to write. Don’t expect to earn big money during your early days of writing for the web. It is a nice idea to start a free blog site and gain some popularity through your informative articles on niche topics.

You can latter get into some real writing that requires researches and analysis. You should continue to write until you gain the confidence of producing error free articles. The next stage involves in forming a unique style for yourself that can impress an average reader. Remember the web visitors come from different backgrounds. Too high a language certainly may get applause from a few but will not serve the purpose. As for as internet is concerned the more traffic your generate out your articles the more efficient writer you are.

Communication Softskills - A book to be reviewed

Today I got a fantastic book on Communication, softskills, and management. I will be posting reviews about the book soon. Written by well experienced lecturer and published by an up coming publication. The books looks great!

An SEO-content writer should be adept both in language and techniques

While anybody with great language skills can be a good article writer, to be a successful web content writer, you need to master many a thing. First thing a web content writer should understand is that the very purpose of Web content writing is to make the website visible when a request is placed for certain keywords. I have seen websites with little value rank higher in search engines because of the seo-content in it. Whereas, great product sites without any articles or seo-content never show up for the keyword searches.

In my two years of content writing career, I have come across many content writers who write for the web. I also have studied websites that rank top for certain keywords. Surprisingly a few websites with poor language had ranked in top positions for keywords, while some of the websites with great content never showed up for the same keywords!

Here certainly the first type of content writing is the most needed one for websites. Imagine you pay a good sum for an attractive content and if nobody reads it? On the contrary the first type although successful isn’t the right way either.

The truth is the first set of websites although well optimized for search engines will certainly not deliver the desired results because the seo-content is only meant for crawlers and search engine robots and not for humans. Whereas, the second set of websites with its truly scholarly content remain hidden and will not serve the purpose as well.

While the content writing for the first set of websites must have been written by an seo-content writer with poor language skills, the extremely well written articles of the second set of websites lacked the seo skills to make the website rank high for search engines.

It is a must that you have to be proficient in the language and in the subject matter in order to be a successful article writer for the web. However, only a good knowledge of the internet and search engines can help article writers to be successful seo-content writers.

How to become a great seo-content writer? What is seo-article writing? And why keyword research is important to make your seo-content writing effective? Soon I will be publishing articles on these seo-content topics.

Cheap content writer versus affordable content writer

During my research for keyword analysis, I found many of those in need of articles or website content use the term cheap content writers! Well I do understand they are really on the look out for affordable content writers who can write quality articles. Ironically the phrase cheap content writers gets more attention than affordable content writer.

While cheap content writer in English could mean that the content of the writer is not of high quality. But every content writer who wants to be visible in the internet has to go by the keywords that people search for! In SEO writing the term cheap content writer really works.

Well, how do yo find quality article writers? Indian content writers are categorized among the top writers for the web. While a native English writer can cost you an arm and a leg, Indian content writers provide high quality articles at highly competitive rates. However, some of them who tag themselves as writers are really not professionals.

If you like to hire an Indian content writer, it is wise to ask for samples so that you can check the flow, grammar, and writing skills.

Web content writer versus lecturer

I had earlier mentioned that writing for the web is very different from the English taught in your school or college. In this article I shall give you a few examples of language usage in the internet.

I had been working as a lecturer in English in Nehru Memorial College (Autonomous) one of the most prestigious institutions in Tamil nadu, which is a pioneer that introduced the popular computer science as UG degree course for the first time in India.

When I was a lecturer I used to insist on the so called Queen’s English, whereas, being a freelance content writer I prefer American over the British English. American English servers better when it comes to writing for the web.

One other thing is the use of pronoun. I have always told my students that repeating nouns again and again (excluding the ones used for the purpose of clarity) in writings will result in a form of error called redundancy, which is viewed seriously by some of the orthodox teachers of English. But when it comes to writing for search engine optimization you will have to repeat the keywords in order to attain the required keyword density. If you are new to SEO, a glance at my profile will really astonish you. [However, as a lecturer I would certainly not recommend this type of writing for your term papers. This is only for article writers who write for the web]

Learn the secrets that are the key to make money online by taking advantage of the SEO tips offered at Prosperly.

For more tips on article writing (writing for the web) visit Adaikalaraj-Content writer.

I wish to share some of my experiences

I do have to share a few of my experiences with you. As a content writer I was able to make some money through my writings, however, you will have to face a stiff competition from writers across the globe.

You should remember as a freelance article writer you are not just a professional but also a business person. You will find various types of buyers. Some of them I have come across are great people who respect the hard work you have done. While I have also come across others who bargain to reduce the price of your articles, there are a few cheats that accept your terms but never show up after you deliver you articles.

This is why you need a stable mind to face every kind of people as you start your freelancing career. You can easily lose heart if you deal with people who wish to exploit you. Never mind carry on your business of article writing till you become popular once you attain a super writer status as in info barrel or a platinum status in ezine. You can turn tables!

Here are some tips to earn some more bucks through your writings. I came across few websites that offer free web templates, free hosting services, free banners, free widgets, free articles, and even free SEO services! In fact, internet is a true source of earning a living without investment. All you need to earn through internet is a computer and an internet connection. If you are willing to do some research you can host a website of your own without spending a dime! And what surprised me is that there are various programs that help you earn good sum.

This very site is an example of creating websites without having to spend money. Once you have valuable informative contents in your website you can apply for Google’s adsense program and other various affiliate programs that earns you some good money.

Effective content for brochures

The marketing strategy includes a definition of your business, a description of your products and services, locating your target users or clients, and your company's role in the ongoing competition. Some of the effective marketing materials include Brochures, Pamphlets, PowerPoint Presentation, Internet Ad Banners, Radio Announcements, Television shows, and Articles etc. Brochure is one of the time tested marketing tools, and this article attempts to make it more effective.

Avoid common errors in brochures

Marketing professionals write materials that emphasize the business background and brand rather than the benefits the company offers. This creates a challenge when these materials are given to the sales team as collateral. Brochures should persuade your prospects and inform people that you have something valuable to offer them.
To create marketing materials that sell, you need to incorporate the following in it.
•Define the nature of your product or service and specify all the features that would be of interest to the potential consumer.
•Position your product or service to define clearly how you are different from your competitors.
•Write your marketing content with your target audience in mind. Doing a demographic study of your prospects is always essential.
•Make your collateral easy to understand. It must be friendly uncluttered, persuasive, and involving.

Is it good to be unique?

Being unique is a good thing, but sometimes you can be too unique to be good. If you decide to create a completely new specimen, you may be attempting an experiment that many others had already tried and failed. It is sometimes better to copy successful models than to be original and sick.

Language and style

Identify your potential customers, find out the most effective way to inform your potential customers, Look closely at your target market, their age, sex, profession, income level and educational level. A positive approach always brings in a good catch. A simple language can bring better results; remember it’s for your customers to understand, and it’s not for you to expose your language skills.

Clarity and brevity

As the time taken by the average reader to glance at the cover of a brochure is less than 5 seconds your headline on the cover of your brochure needs to be eye catching. People are too busy to read and appreciate long essays that describe elaborately in a poetic language. Let your content be precise and brief so that it creates an impact at the first glance. As human nature is to be inquisitive a thought provoking content that makes them inquire is also an effective writing style for brochures.

Presentation

The most important part that makes the brochure an effective marketing tool is the way you present your subject. Balance your text with graphics, use appealing colors that will attract any one. A glossy look will enhance the beauty of your brochure. Remember a thing of beauty is a joy for ever. A sturdy brochure can make multiple impacts. Add aesthetics to your brochure and beautify your effective marketing tool.

Web content writing

All of us are taught English right from the kindergarten. Although writing starts at an early age and continues through out ones life time, not everybody can become a professional writer. Especially writing for the web requires extraordinary skills. You know that people do not literally read the contents in a website, but just scan the pages to find their requirements. This is where the secret of web writer is. A professional content writer is supposed to produce an eye candy type of writing that casts a spell even on the casual visitor. Let me elucidate the secrets of web writings in future articles