Article Marketing Is the Trump Card in today’s SEO

In today’s internet marketing both onpage and offpage seo are vital to obtain huge targeted traffic to your website. Unique and relevant articles are the most valuable tools that could enrich your website as well as bring in good number of visitors. This process is known as article marketing and articles used for the purpose is termed as marketing articles. Marketing articles are also the best means of obtaining quality backlinks to your website. Expert SEO professionals know that an anchor text link with a relevant keyword in marketing article is more valuable than the links provided at the footer or at the side bars. Even in article directories the one has to place in-content links in order to obtain the complete juice of the backlink. Placing your links at the resource box do have their value however, are not as valuable as in-content links in the sight of search engines.


There are a few things to note while using marketing articles as a tool to generate traffic to your website. The first and foremost point is that the marketing article should be unique. Unique refers to both semantics and ideas. Although it is not always possible to generate new ideas, expressing the same points in a different style would certainly help because search engines do not actually understand what the central theme of the article is. Search engines are capable of only comparing words and phrases to declare contents as unique or fresh. This weakness of the search engines can be manipulated to attain high ranks in search engines with a different set of semantics for the same theme.


Google especially loves fresh content and gives importance to original and unique contents with proper keyword density. This is why the phrase content is king rules the web world. When it comes to article submissions, it is not unusual for the webmasters to submit a single marketing article to hundreds of websites to obtain backlinks from the resource box. However, they little realize that the value of these links can be drastically improved with a slight change in vocabulary. The sad truth is most webmasters that are SEO experts do not have great language skills and for the fear of messing up things, submit the same article to various article directories making it a duplicate content in the eyes of search engines and greatly reducing the value of article submissions.


Yep, it is indeed a tedious work to make the articles at least 30% unique for every submission but it certainly pays off.

Web Content Writing Tips Do’s and Don’ts

Do’s


Use the following:

* Short sentences, common words, titles, subtitles, and paragraphs
* Single idea per paragraph
* Crisp concise text
* Place the most important point and conclusion first
* Layman’s language
* Build credible text
* Bulleted lists
* Highlight text with the following attributes: bold or color, hyperlinks
* Catchy headlines avoid too cute or too clever lines

Don’ts


Avoid the following:

* Marketing jargon
* Redundancy
* Overloading information
* Hyperbole
*

How to write effective content? Do people really read all your content?


Not at all, they scan for their keywords and quick information. Reading on the web is too much work! Reading from a computer screen tires the eyes. This is why, web content should be 50% shorter than print. Highlighted text and bulleted lists aid scannability thus make an effective content. Readers on the Web are impatient and are in a hurry to get the information they in need, and move on quickly. They can’t stand obscure and complex text that take a longer time to understand. They don't enjoy scrolling through masses of text either. Since there are millions of similar websites in internet, they will quickly move to your competitor’s site if they don't crystal clear information in your website.


Attracting attention and retaining reader is a real challenge, because you just have less than

Ten seconds to grab attention of your web site visitor!

60 seconds to develop the understanding required for a sale of your product or service!

courtesy: freelance content writer

Important Facts about PageRank

Do not feel bad as it is apparent that globally the web has had a drop in PageRank. Now PageRank isn’t as important as it used to be, incredible? This article is intended to be an eye opener for many who experienced a drop in PageRank.

There has been a general drop in the PR status of websites globally, and this essentially doesn’t mean that the quality of the website or the search engine ranking or the traffic it drives have come down. In fact, there has been a great change in the way search engines rank a site. The importance of PR in search engine algorithms have been greatly reduced, while other metrics of the website are aggregated and given equal importance to get the required search engine ranking.

A decade ago PR was the most important metric to many webmasters. They used to wait for the monthly Google PR updates any small increase in the little green bar could enthuse the whole team, while a drop in PR seemed to doom their world. Now Google has changed the trends by reducing the importance of PR in the ranking algorithm.

This fact becomes obvious as the monthly updates were changed to irregular quarterly updates of PR by the Google. Now the webmasters have started to rely on other metrics for search engine ranking and traffic that promote sales, which is the bottom line. Placing undue importance on PR even after the most desired change prevails among most website owners.

Google still takes into account the value of relevant links in its algorithm. However, the Google PageRank value (between 0–10) displayed in the Google toolbar is not the one used by Google internally for ranking purposes. It means that a page where the toolbar shows ‘0’ as PageRank might really have internally a much higher PageRank, such as 3 or 4.