In today’s internet marketing both onpage and offpage seo are vital to obtain huge targeted traffic to your website. Unique and relevant articles are the most valuable tools that could enrich your website as well as bring in good number of visitors. This process is known as article marketing and articles used for the purpose is termed as marketing articles. Marketing articles are also the best means of obtaining quality backlinks to your website. Expert SEO professionals know that an anchor text link with a relevant keyword in marketing article is more valuable than the links provided at the footer or at the side bars. Even in article directories the one has to place in-content links in order to obtain the complete juice of the backlink. Placing your links at the resource box do have their value however, are not as valuable as in-content links in the sight of search engines.
There are a few things to note while using marketing articles as a tool to generate traffic to your website. The first and foremost point is that the marketing article should be unique. Unique refers to both semantics and ideas. Although it is not always possible to generate new ideas, expressing the same points in a different style would certainly help because search engines do not actually understand what the central theme of the article is. Search engines are capable of only comparing words and phrases to declare contents as unique or fresh. This weakness of the search engines can be manipulated to attain high ranks in search engines with a different set of semantics for the same theme.
Google especially loves fresh content and gives importance to original and unique contents with proper keyword density. This is why the phrase content is king rules the web world. When it comes to article submissions, it is not unusual for the webmasters to submit a single marketing article to hundreds of websites to obtain backlinks from the resource box. However, they little realize that the value of these links can be drastically improved with a slight change in vocabulary. The sad truth is most webmasters that are SEO experts do not have great language skills and for the fear of messing up things, submit the same article to various article directories making it a duplicate content in the eyes of search engines and greatly reducing the value of article submissions.
Yep, it is indeed a tedious work to make the articles at least 30% unique for every submission but it certainly pays off.
There are a few things to note while using marketing articles as a tool to generate traffic to your website. The first and foremost point is that the marketing article should be unique. Unique refers to both semantics and ideas. Although it is not always possible to generate new ideas, expressing the same points in a different style would certainly help because search engines do not actually understand what the central theme of the article is. Search engines are capable of only comparing words and phrases to declare contents as unique or fresh. This weakness of the search engines can be manipulated to attain high ranks in search engines with a different set of semantics for the same theme.
Google especially loves fresh content and gives importance to original and unique contents with proper keyword density. This is why the phrase content is king rules the web world. When it comes to article submissions, it is not unusual for the webmasters to submit a single marketing article to hundreds of websites to obtain backlinks from the resource box. However, they little realize that the value of these links can be drastically improved with a slight change in vocabulary. The sad truth is most webmasters that are SEO experts do not have great language skills and for the fear of messing up things, submit the same article to various article directories making it a duplicate content in the eyes of search engines and greatly reducing the value of article submissions.
Yep, it is indeed a tedious work to make the articles at least 30% unique for every submission but it certainly pays off.
4 comments:
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I am also a web content writer. I find that the article submission sites are full of absolutely terrible content and it is giving article marketing a bad name. My hope is to create excellent content for article marketing in order to revive its reputation as a valid way to build links and attract traffic to your site.
I agree that marketing articles is a highly valuable practice. Oddly enough, I have actually had an SEO recommend submitting the exact same article to hundreds of different article distribution sources. I have had trouble finding consistent info on the duplicate content penalty when it comes to article distribution.
Google loves fresh and unique content. And articles can be the huge source of the content. That's why article marketing is a popular way of SEO.We can get a huge traffic to iur site and a natural back link on a targeted keyword to our site which is very useful from SEO point of view.
sekedar informasi(promoci..),bagi sodara2 yang mo ngasih saran dalam seo kunjungi blog seo saya di
belajar seo blogspot ya.
makasih,lam kenal dan salam hangat buat yg punya blog :D
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