Article Marketing Is the Trump Card in today’s SEO

In today’s internet marketing both onpage and offpage seo are vital to obtain huge targeted traffic to your website. Unique and relevant articles are the most valuable tools that could enrich your website as well as bring in good number of visitors. This process is known as article marketing and articles used for the purpose is termed as marketing articles. Marketing articles are also the best means of obtaining quality backlinks to your website. Expert SEO professionals know that an anchor text link with a relevant keyword in marketing article is more valuable than the links provided at the footer or at the side bars. Even in article directories the one has to place in-content links in order to obtain the complete juice of the backlink. Placing your links at the resource box do have their value however, are not as valuable as in-content links in the sight of search engines.


There are a few things to note while using marketing articles as a tool to generate traffic to your website. The first and foremost point is that the marketing article should be unique. Unique refers to both semantics and ideas. Although it is not always possible to generate new ideas, expressing the same points in a different style would certainly help because search engines do not actually understand what the central theme of the article is. Search engines are capable of only comparing words and phrases to declare contents as unique or fresh. This weakness of the search engines can be manipulated to attain high ranks in search engines with a different set of semantics for the same theme.


Google especially loves fresh content and gives importance to original and unique contents with proper keyword density. This is why the phrase content is king rules the web world. When it comes to article submissions, it is not unusual for the webmasters to submit a single marketing article to hundreds of websites to obtain backlinks from the resource box. However, they little realize that the value of these links can be drastically improved with a slight change in vocabulary. The sad truth is most webmasters that are SEO experts do not have great language skills and for the fear of messing up things, submit the same article to various article directories making it a duplicate content in the eyes of search engines and greatly reducing the value of article submissions.


Yep, it is indeed a tedious work to make the articles at least 30% unique for every submission but it certainly pays off.

Web Content Writing Tips Do’s and Don’ts

Do’s


Use the following:

* Short sentences, common words, titles, subtitles, and paragraphs
* Single idea per paragraph
* Crisp concise text
* Place the most important point and conclusion first
* Layman’s language
* Build credible text
* Bulleted lists
* Highlight text with the following attributes: bold or color, hyperlinks
* Catchy headlines avoid too cute or too clever lines

Don’ts


Avoid the following:

* Marketing jargon
* Redundancy
* Overloading information
* Hyperbole
*

How to write effective content? Do people really read all your content?


Not at all, they scan for their keywords and quick information. Reading on the web is too much work! Reading from a computer screen tires the eyes. This is why, web content should be 50% shorter than print. Highlighted text and bulleted lists aid scannability thus make an effective content. Readers on the Web are impatient and are in a hurry to get the information they in need, and move on quickly. They can’t stand obscure and complex text that take a longer time to understand. They don't enjoy scrolling through masses of text either. Since there are millions of similar websites in internet, they will quickly move to your competitor’s site if they don't crystal clear information in your website.


Attracting attention and retaining reader is a real challenge, because you just have less than

Ten seconds to grab attention of your web site visitor!

60 seconds to develop the understanding required for a sale of your product or service!

courtesy: freelance content writer

Important Facts about PageRank

Do not feel bad as it is apparent that globally the web has had a drop in PageRank. Now PageRank isn’t as important as it used to be, incredible? This article is intended to be an eye opener for many who experienced a drop in PageRank.

There has been a general drop in the PR status of websites globally, and this essentially doesn’t mean that the quality of the website or the search engine ranking or the traffic it drives have come down. In fact, there has been a great change in the way search engines rank a site. The importance of PR in search engine algorithms have been greatly reduced, while other metrics of the website are aggregated and given equal importance to get the required search engine ranking.

A decade ago PR was the most important metric to many webmasters. They used to wait for the monthly Google PR updates any small increase in the little green bar could enthuse the whole team, while a drop in PR seemed to doom their world. Now Google has changed the trends by reducing the importance of PR in the ranking algorithm.

This fact becomes obvious as the monthly updates were changed to irregular quarterly updates of PR by the Google. Now the webmasters have started to rely on other metrics for search engine ranking and traffic that promote sales, which is the bottom line. Placing undue importance on PR even after the most desired change prevails among most website owners.

Google still takes into account the value of relevant links in its algorithm. However, the Google PageRank value (between 0–10) displayed in the Google toolbar is not the one used by Google internally for ranking purposes. It means that a page where the toolbar shows ‘0’ as PageRank might really have internally a much higher PageRank, such as 3 or 4.

Planning to hire freelance writer? Learn how to outsource your articles from freelance writers

I have been writing a set of rules for freelance writers recently. We are in the process of hiring freelance writers for our company. I plan to publish those rules that could result in highly successful seo content for websites if strictly adhered to. If you are a freelance writer this post could be useful to you as well. Watch out for the article on freelance writers that could boost your career as a freelance writer. Coming soon!

Australian English versus American English

I have been writing articles for both US and UK clients quite for a long time. Today one of my new customers asked me if I can write in Australian English. I was surprised to learn that there is a term called Australian English. I agreed to do the job for him and went on to research what this Australian English is all about.

As an Article writer you might have known the existence of British and American writing styles. Have you ever heard of Australian English? To my surprise there weren’t much explanation in the internet about the Australian English. However, I was able to browse through a few websites that provided me with a clue about Australian English.

At this juncture I would like to remind you that Australia too was under the British Empire. This gives you the clue that the so called Australian English is much closer to the British English. I found out that certain spellings and sentence structures and grammar were just like that of the British English. I am also in the process of creating a detailed article with examples of contemporary Australian English.

However, in my opinion, if you target global audience then the American is by far the best language suitable for websites. I will be posting the new article on ‘The difference between the Australian English and the American’ once I complete my research. Do keep visiting my blog and suggest articles on topics that you like to know about web content writing.

Thank You for Your Suggestions-A Better Browser

Hi everybody,

Over the last few weeks, some of you had written to me about the distorted view of my blog. Thanks for your information and suggestions. Here I like to convey one message I had downloaded this template from the provider free of cost and I have also reported about the problem. Although elements of the template behave in a funny manner in Internet Explorer, it looks perfect in Mozilla fire fox. Mozilla fire fox is a free browser with rich and enhanced features that makes your browsing a wonderful experience. If you do not have Mozilla fire fox you can download it for free by just clicking the link given below. It just takes a few minutes to install and you can feel the difference.

Benefits of Directory Submission

When it comes to off page SEO, directory submission is one of the important things in website promotion. Search engines first look for the content of your website and relevant internal links to rank your website. The next thing it considers is the number of external links that point toward your website.

One way links are valuable in the eyes of search engines. Expert webmasters purchase relevant links from high PageRank websites to increase their traffic as well as PageRank. While these links could cost somewhere from $10 to $3000, manual directory submission can provide you with high quality links that can improver your website traffic as well as PageRank for a trivial sum.

You can submit your website URL to directories either manually or using software. However, manual directory submission is preferred by many webmasters and directories because automatic submissions at time do not place in relevant categories and result in rejection of your website.

If you wish to build thousands of links and if your sole aim is to increase your websites’ traffic, automated directory submission can be very helpful. Imagine building 50,000 links within a short span of 30–40 days! This type of link building is not possible manually. However, when it comes to submitting your website to high PR directories, manual submission is a must.

There are also cheap directory submission services like what we do. Our webmasters provide 100 quality one way links through manual directory submission for a fee as small as $25. There are a few websites that provide the service free of cost but requires a backlink from your website.

Hi my dear fans!

Hi my dear fans!

You have been expecting a lot more from me. I really have to beg your pardon as I was involved in too many projects and unable to cater to all my web visitors. Even now I am really busy yet I wanted to let you people know that I haven’t forgot you.

I promise to give your more on web content writing and seo tips in the near future. Thank you for your endurance. do visit my site often.

Regards

Jane

Things that freelance content writers need to know

As many of my friends wishing to be freelance content writers were asking me about how I was able to do projects and get payments, I thought posting these points in my blog could also benefit a multitude of other novice freelance content writers.

These are tips for freelance content writers to successfully complete their projects. When it comes to freelance content writing, you are exposed to a world of uncertainty. However, you can safeguard yourself from those who exploit you by following the procedures which standard companies do.

Things to consider while bidding for freelance content writing jobs

• Do not compete with those who provide services at unbelievable rates. Only two possibilities are with this kind of offers. Either they are amateurs or cheats.

• Accepting anything below your hourly rate should be only done only after careful analysis.

• Before you start the projects get clear instructions from your employer in writing. If your offshore employer is not clear ask him for sample contents and urls.

• While you can happily provide content for your well known clients and get paid, you should always consider an advance payment of 30–50% of the project cost, when you take up jobs from the unknown client.

• Check the standards of the clients’ website to produce content as per the existing standards. Else your content will be of too high standards for the audience.

• As soon as you complete your projects you got through bidding sites, do post a review about your client, and you should be honest in your review so that you enable your brethren to choose good employers.

• Be punctual in completing the projects and do ask for a review from your employer so that you get a positive image which can boost your chances of winning bids.

If you do not find all the points here do ask me question in the comment section and I shall provide you with apt answers

What is off page seo?

Earlier I had mentioned about the two parts of successful seo. While the first article is about onpage seo, this article will provide you some useful details on off page seo. To put it in a nut shell off page seo is nothing but link building.

Although it sounds so easy, in reality it is a tedious job. While building backlinks for your website, you need to understand that the links are viewed as votes for your blog by the search engines. The truth is not all links have the same value. A link from PR5 web page is has more value than a link from PR0. At the same time if a link is obtained from PR5 web pages that are not relevant holds no value.

This is why relevancy is very important when it comes to link building or off page seo. There are a number of strategies for link building. I shall discus each one of them in detail. Do visit the site often to learn more about off page search engine optimization.