Showing posts with label content writing tips. Show all posts
Showing posts with label content writing tips. Show all posts

Saturday, July 11, 2009

Web Content Writing Tips Do’s and Don’ts


Use the following:

* Short sentences, common words, titles, subtitles, and paragraphs
* Single idea per paragraph
* Crisp concise text
* Place the most important point and conclusion first
* Layman’s language
* Build credible text
* Bulleted lists
* Highlight text with the following attributes: bold or color, hyperlinks
* Catchy headlines avoid too cute or too clever lines


Avoid the following:

* Marketing jargon
* Redundancy
* Overloading information
* Hyperbole

How to write effective content? Do people really read all your content?

Not at all, they scan for their keywords and quick information. Reading on the web is too much work! Reading from a computer screen tires the eyes. This is why, web content should be 50% shorter than print. Highlighted text and bulleted lists aid scannability thus make an effective content. Readers on the Web are impatient and are in a hurry to get the information they in need, and move on quickly. They can’t stand obscure and complex text that take a longer time to understand. They don't enjoy scrolling through masses of text either. Since there are millions of similar websites in internet, they will quickly move to your competitor’s site if they don't crystal clear information in your website.

Attracting attention and retaining reader is a real challenge, because you just have less than

Ten seconds to grab attention of your web site visitor!

60 seconds to develop the understanding required for a sale of your product or service!

courtesy: freelance content writer