The Role of Blog Reviews in SEO and Website Promotion

When it comes to promoting your website through articles, you have a number of ways to do so. Article submission being the most exploited one certainly pays off for your efforts. However, in this article, I would like to brief on blog reviews as one of the most effective SEO strategies that can give the never before impetus to your website. ‘Content is the King’ is a common slogan among search engine optimization professionals. It is true that optimizing textual content is the only way for websites to be found among the millions.

Blog reviews are a kind of article marketing. Blog reviews usually review a product or a website in positive light. You can find a slight marketing tone in the blog post of paid blog reviews. The truth is blog reviews are worth the money you pay because it not only escalates the image of your products and services to its visitors but also provides you with valuable and permanent backlinks, which other wise is impossible to get. There are websites that sell textual links but doing this will be viewed seriously by Google!

Whereas blog reviews provide the full link juice using keyword as anchor text in a very natural way making it the most efficient way of article marketing and web promotion. What are you waiting for? Get your products and services reviewed by SEO writers and reap the harvest doubly.

Article Marketing Is the Trump Card in today’s SEO

In today’s internet marketing both onpage and offpage seo are vital to obtain huge targeted traffic to your website. Unique and relevant articles are the most valuable tools that could enrich your website as well as bring in good number of visitors. This process is known as article marketing and articles used for the purpose is termed as marketing articles. Marketing articles are also the best means of obtaining quality backlinks to your website. Expert SEO professionals know that an anchor text link with a relevant keyword in marketing article is more valuable than the links provided at the footer or at the side bars. Even in article directories the one has to place in-content links in order to obtain the complete juice of the backlink. Placing your links at the resource box do have their value however, are not as valuable as in-content links in the sight of search engines.


There are a few things to note while using marketing articles as a tool to generate traffic to your website. The first and foremost point is that the marketing article should be unique. Unique refers to both semantics and ideas. Although it is not always possible to generate new ideas, expressing the same points in a different style would certainly help because search engines do not actually understand what the central theme of the article is. Search engines are capable of only comparing words and phrases to declare contents as unique or fresh. This weakness of the search engines can be manipulated to attain high ranks in search engines with a different set of semantics for the same theme.


Google especially loves fresh content and gives importance to original and unique contents with proper keyword density. This is why the phrase content is king rules the web world. When it comes to article submissions, it is not unusual for the webmasters to submit a single marketing article to hundreds of websites to obtain backlinks from the resource box. However, they little realize that the value of these links can be drastically improved with a slight change in vocabulary. The sad truth is most webmasters that are SEO experts do not have great language skills and for the fear of messing up things, submit the same article to various article directories making it a duplicate content in the eyes of search engines and greatly reducing the value of article submissions.


Yep, it is indeed a tedious work to make the articles at least 30% unique for every submission but it certainly pays off.